The realisation that SXSW was around the corner sent a rush of panic through me, especially as I had carefully avoided planning a single thing. The vast schedule was a lot to take in. In fact, taking the schedule in was actually one of the listed events. However, once I got into the swing of things, I quickly realised that SXSW isn't a festival to be enjoyed via a meticulous itinerary, it's a journey of discovery, and you need to let the festival lead you.

Andy Wright, CEO of Streamtime, delves into his extensive career trajectory that spans from aspirations of journalism to spearheading a project management software designed specifically for creative professionals. His narrative is not just a career chronicle but an insightful look into the evolution of Streamtime from a functional tool into a platform that champions mental health and operational efficiency in creative industries.