To help Australians make an informed decision about what their long-term investments are supporting, we created a bright and beautiful content series to explain the benefits of ethical investment in line with Australian Ethical’s new brand platform, Invest with Heart.
No one really likes to engage with their super. It’s set and forget; hoping that everything will come good by the time we retire. But with over $3,000,000,000 in super funds nationwide, that money has a lot of potential. The super-invested public needed education on the why and how of ethical investing, and the positive influence our combined super can have over the economy, the environment and the planet.
We continued the bright and future-positive illustration style of Joy Li through a series of explainer content that would match with Australian Ethicals campaigns and digital presence. While the financial sector’s vernacular can be complicated and confusing, we broke down and simplified the benefits and untapped potential of ethical investments to ensure the content fit seamlessly with Australian Ethical’s fresh new art direction and Invest with Heart platform.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.