Invest with heart

After 36 years of leading the way in Australia, Australian Ethical’s audience had shifted from niche eco option to a mainstream movement. Growing competition from bandwagoning competitor products (that lacked the backbone of an ethical charter) was making it harder for Australian Ethical to influence the higher standards of transparency and corporate trust it fought hard and long to preserve. So we re-energised the brand as the original go-to ethical investor through a powerful brand platform and multiple above-the-line and tactical campaigns, recruiting more of the growing number of ethically motivated Australians.

YoY customer growth (inc. Christian Super)
Anthem Awards 2023
Funds under management
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We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Always was, always will be, Aboriginal land.